What is the difference between coaching and other forms of personal development?

Coaching “emphasizes the action that clients intend to follow to achieve their vision, goals, and desires and it is placed within the framework of a reflective and creative process that encourages clients to maximize their potential…” ICF.

From the client relationship perspective, we can summarize the following:

  • training helps deliver content in a timely manner;
  • mentoring is a relationship that delivers concrete content over a period time;
  • psychotherapy is a relationship that allows clients to solve deep-seated issues and offers support in times of distress ; and
  • coaching is a relationship that supports clients in achieving their personal and professional potential.

Change management

Our organization already utilizes change management standards, so why consider your services?

Our offer goes far beyond traditional change management techniques, as we focus more on the “intrinsic” ability of individuals to change.

We integrate our approach to the practices and tools that you already use. We focus on integrating strengths and the energy present in your environment.


We also receive questions such as:

  • What do you mean by “natural ability to change” or “intrinsic ability to change?
  • What do you mean by the “organization energy” and “natural intelligences” you speak of?
  • What do you mean when you mention that your specialty is “resistance to change”?